What is Search Engine Optimization (SEO)?
Search Engine Optimization is the technique by which you can optimize the contents present in your website and make them rank well on the Google SERP for the user searched query. SEO is the must for all the business websites, the reason is that people started using the internet to find all their daily needs.
Hence if your business is not reachable to the potential customers on Google, then the probability of getting more quality conversions will be very less.
What are the types of SEO?
When it comes to SEO, there are mainly two types to deal with,
- On-Page SEO
- Off-Page SEO
What is On-Page SEO?
On-Page SEO or the On-Page Optimization is the process in which you need to fix all the On-Page elements in the website like Title tag, Meta description, URL, Alt tags for the images, internal linking, content optimization, etc.
Fixing the On-Page elements will help the Google to understand better about your business website and also will help Google to fetch information from your website more easily.
The On-Page SEO also includes the creation and the submission of the XML sitemaps as well. This will help the Google Bots to effectively crawl and index your website.
What is Off-Page SEO?
Off-Page Optimization is the technique involved in making the website to rank on top. Usually, people will link the Off-Page SEO with the link building, but it is not the case, it includes other categories like social media updates, citation building, social bookmarking, directory submission, guest posting, Infographic submission, PPT/PDF submission, etc.
Mostly Off-page SEO deals with all the works which are done outside the website in the motive of improving the ranks of the website. You can proceed with the Off-page SEO works only if all the On-Page errors are fixed and the website is perfect.
As a business owner, you should have the well-optimized website. This will help the potential customers to reach out to you very easily with the help of Google Search. Hiring an SEO consultant for your business will help you to rank your site on top for the potential terms.